Social Media Image Sizes 2026 — The Complete Cheat Sheet
Why sizes differ across platforms
Each platform optimizes for a different experience — Instagram favors vertical scrolling on phones, LinkedIn targets desktop professionals, YouTube needs widescreen video thumbnails. Upload the wrong size and the platform auto-crops, compresses, or letterboxes your image. Use the right size and your content appears exactly as designed.
Post (square): 1080 × 1080 px
Post (portrait): 1080 × 1350 px — takes up more feed space, best for engagement
Post (landscape): 1080 × 566 px
Story / Reel: 1080 × 1920 px
Profile picture: 320 × 320 px minimum
Post image: 1200 × 630 px (1.91:1 ratio)
Cover photo: 1640 × 624 px (desktop), center-cropped on mobile
Profile picture: 176 × 176 px (displays at 176px on desktop, 196px on phone)
Event cover: 1920 × 1005 px
Story: 1080 × 1920 px
X (Twitter)
Post image: 1600 × 900 px (16:9 ratio) for single image
Header photo: 1500 × 500 px
Profile picture: 400 × 400 px (cropped to circle)
In-stream image: up to 4096 × 4096 px (displayed at max 1024px width)
Post image: 1200 × 627 px (1.91:1 ratio)
Article cover: 1200 × 644 px
Profile photo: 400 × 400 px
Banner/cover: 1584 × 396 px
Company page cover: 1128 × 191 px
TikTok and YouTube
TikTok video: 1080 × 1920 px (9:16)
TikTok profile: 200 × 200 px minimum
YouTube thumbnail: 1280 × 720 px (16:9) — this is critical for click-through rate
YouTube channel banner: 2560 × 1440 px (safe area: 1546 × 423 px in center)
YouTube profile: 800 × 800 px
Resize for Any Platform
Resize images to the exact dimensions for any social media platform.
