MOV to MP4 — iPhone / QuickTime → universal-format upload
MOV → MP4 is the "make this iPhone video playable everywhere" conversion. iPhone screen recordings, macOS QuickTime captures, and Final Cut Pro exports default to MOV; YouTube, Instagram, Twitter, and every non-Apple platform prefer MP4. Modern conversion is near-lossless and near-instant — the underlying video codec (H.264) is often the same, only the container changes.